West Hartford's newest yogurt store – Sweet Frog Frozen Yogurt on South Main St. in West Hartford Center – is following through on its stated commitment to community service with plans to host its first fundraiser next week.
On Monday, Feb. 18 (President's Day), from 6 to 9 p.m., 10 percent of all proceeds will be donated to Autism Services and Resources Connecticut (ASRC) – a statewide autism advocacy and services organization serving children and adults living with autism and their families.
Sweet Frog, which opened just three weeks ago, is a self-service yogurt shop that offers 20 flavors (including some that are non-dairy) and as many as 50 toppings. It has already become a popular spot for families as well as teens who enjoy the bright, spacious space with its fireplace and comfy couches.
Sales have been great. "We're doing 'summer numbers' already," said Manager Chris Corso.
Monday's event will be the first of many fundraisers held at the shop. Corso said several more are already scheduled.
"Treat the kids to some frozen yogurt on their day off from school, and support autism advocacy, awareness, and services at the same time," said Bruce Putterman, vice chair of ASRC.
"We'd like to try to get as many people as we can here for it," Corso said.