La Perla Jewelry Supports West Hartford Diaper Bank

Even with the impending threat of Hurricane Irene lingering in the background, in Blue Back Square took held an all-day event benefitting the West Hartford Diaper Bank.

For the entire day, up to 20 percent of the store’s sales were donated to the Diaper Bank, which gives diapers to needy families with small children. Store owner Bob La Perla sees a charity like the Diaper Bank, which is specifically geared to the needs of small children, as an extremely “worthwhile organization which is often off the radar” for typical fundraising opportunities. 

As part of the charity baby shower, the store featured jewelry specifically geared to mothers, such as the brand “posh mommy.” However, since in some faiths and cultures purchasing gifts for or pertaining to a baby before it is born can be considered unlucky, La Perla also gave the option for customers to donate diapers and receive a 20% discount on select jewelry.

He is also active in other charities in the Greater Hartford area, such as The Bridge and Connecticut Children’s Medical Center, but La Perla chose the Diaper Bank because it is not only is geared toward babies, but because it also supports individuals and families in real need. La Perla commented that “being proactive in the community is a cornerstone of the mission of La Perla Jewelers."

The impending storm was an ominous deterrent, but the store still received customers, one of whom shared a glowing recommendation of Bob La Perla’s charity involvement and jewelry prowess. This West Hartford client, picking up her wedding ring adapted for her 30th anniversary (on a unique mounting made exclusively at La Perla Jewelry), noted that the event was “very good for [the] charity”, and praised La Perla’s dedication to giving back to the community.

La Perla also noted that there is a significant need for diapers, especially as the end of the year approaches. He said that mid October traditionally marks a rise in births – falling nine months after New Year’s Eve.