Labrazel Home Reopens on LaSalle Road

Luxury linen store has moved its home to the heart of West Hartford Center.

After nine successful years in business in the building on Farmington Avenue, has moved to new space on LaSalle Road.

Labrazel Home – which carries fine linens and accessories for bed, bath, and table – reopens today in the heart of West Hartford Center, in the retail space formerly occupied by Cuzzi’s men’s store.

“We’re happy to be more centrally located and more accessible for our customers,” said Lauren Zeligson, owner of the high-end, destination home store. “The space looks like a French linen store, with its double French doors and domed black awnings. It is very charming!”

The new space (just a few doors away from and ) is bright, airy and open, and tastefully arranged so customers may view the entire boutique at once. It is an easy place to shop.

There are separate areas devoted to Labrazel Home’s wide selection of fine linens. Zeligson sells the full line of Yves Delorme bed and bath linens from France and fine linens from Sferra (made in Italy), Matouk, Nancy Koltes, SDH, Peacock Alley, and more. She has recently added the Scandia Down line to the list of top brands she offers – with their fine goose down pillows and comforters.

Hanging on racks are embroidered guest towels — Labrazel’s signature brand which are sold worldwide. They are known in the bath industry as the “top in design and quality,” said Zeligson, who spoke to Patch while putting finishing touches to the display cases a day before the store’s reopening.

Labrazel Home also sells unique table gifts such as napkin rings, silver-plated hammered serving dishes and colorful placemats.

A scented fragrance (“all natural,” noted Zeligson) serenely floats throughout the shop and draws customers to the luxury bath section. A big seller are the Lafco candles (an Oprah favorite) with scents such as “Beach House.” There are bath oils, lotions, diffusers, room sprays, and bath and body soaps. A popular item is a pear-shaped triple milled soap and soap dish, which lathers beautifully and lasts a long time, said Zeligson. Bath and body products include high-end brands such as The Thymes, Agraria, Claus Porto, Voluspa, and others.

Other gift ideas include slippers, cosmetic bags (which may be embroidered), linen and towel wash, and goat's milk and honey soaps.

For a short time, the Yves Delorme etoile lush terry towels are on sale, as are a selection of Delorme solid color sheets and discontinued patterns.

A current West Hartford resident and former Avon resident, Zeligson grew up in Longmeadow, MA, and worked on Wall Street. She decided to open Labrazel Home in September 2002 as an add-on to her husband Brad’s wholesale bath accessories business. She said there was a void in the Hartford area for a luxury shop that sold quality bed, bath and table linens under one roof.

The business has expanded to include a wholesale division with Labrazel’s own brand of bath accessories, which Zeligson said are marketed worldwide. In addition, there is a Labrazel department at ABC Home in Manhattan.

Although the store is kept well-stocked, Zeligson plans to bring in new products, and items may be ordered online at www.labrazelhome.com. The store also offers a wedding registry.

Labrazel Home is now located at 74 LaSalle Road in West Hartford. Store hours are Tuesday-Saturday, 10 a.m.–6 p.m. Call 860-232-6300 or visit www.labrazelhome.com for more information.


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »