Maximum Beverage To Hold Grand Opening

– formerly Dotcom Wines – opened the doors to its expansive new beer, wine, and spirits store in the Marshall's Plaza in Bishop's Corner on April 2, and will be holding a grand opening celebration from 9 a.m. to 9 p.m. on Saturday, April 14.

"We've taken the selection and customer service with us," said Seth Goldstein of Maximum Beverage. However, the larger space allows for an even greater selection.

Goldstein highlighted the new store's interactive technology as a feature that sets it apart from the competition. "We have some user-friendly technology that will help the customers navigate the store, and choose food/wine pairings," Goldstein said.

Maximum Beverage also offers a "call ahead" service, with white and sparkling wines properly chilled when the customer arrives for pick-up.

The Grand Opening will include a ribbon-cutting officiated by Mayor Scott Slifka at 4 p.m. The day's activities also include:

11 a.m.-1 p.m.: Live WCCC radio broadcast "Wines that Rock" tasting featuring Steal Your Face Red Blend and Dark Side of the Moon Cab

1-3 p.m.: Sam Adams beer tasting scheduled to appear: ESPN’s Colin Cowherd and "Chasing Classic Cars" Wayne Carini

3-4 p.m.: Veuve Clicquot tasting/toast

5-7 p.m.: Hotel California tequila mixology

A portion of all proceeds from the day’s sales will go to Autism Speaks and Connecticut Children's Medical Center.

The store includes an expanded wine and spirits section, and claims to have the largest beer inventory in the area at very competitive prices.