Pinkberry Rolls Out the 'Pink Carpet' to Open Blue Back Square Store

The line was long early Wednesday evening as those eager to sample renowned frozen yogurt waited patiently for free samples.

Those lucky enough to be invited to the VIP reception could avoid the wait, and at the same time enjoy product samples, music from the Hartt School, Pinkberry t-shirt giveaways, and the fun of being photographed in the "pink booth."

Trippe Lonian, Co-founder and CEO of Pinkberry's New England franchise, NE Frog Pond, was on hand welcoming guests to the new store. "This is a great community. We will definitely engage in the community and look forward to working with local charities and events," Lonian said. Team members Margie Lewis and J.J. Smith were also present, and joined with Lonian in the excitement surrounding the West Hartford opening.

Barbara Lerner, Project Marketing Manager for Ronus Properties, the property manager for , is thrilled to welcome Pinkberry to the area. "The yogurt is great, and we're so pleased that they picked Blue Back as the first Connecticut location outside of Fairfield County," Lerner said.

She declared Pinkberry a "perfect match" for Blue Back Square. "Since we opened I have said that all we are missing is ice cream or frozen yogurt. It will now add another dimension to what's available."

West Hartford Town Council member Judy Casperson had been eagerly anticipating Pinkberry's arrival in town. "I've visited Pinkberry in California and in other locations, and I'm very glad they're here. It's been a destination when I've been traveling and I'm definitely a fan," Casperson said.

Casperson loves the variety of flavors, which include mango, watermelon, pomegranite, and coconut, and said the assortment of "mix-ins" are fun.

Pinkberry opens to the public on Thursday, Oct. 6, at 11 a.m.