Westfarms Mall Names Sarah Williams Marketing & Sponsorship Director

Marketing executive Sarah Williams has been named marketing & sponsorship director for Westfarms, the region’s premier shopping destination.  Effective immediately, Williams will be responsible for developing programs and events, community relations and all marketing and sponsorship activities for the center. 

Williams brings more than 20 years’ experience in strategic marketing, management, sponsorship and promotions to the position. She began her career at two other Taubman-owned properties, serving as marketing director for Stamford Town Center in Stamford, Conn. and Cherry Creek Shopping Center in Denver, Colo., before spending 14 years with General Growth Properties headquartered in Chicago. Here she was regional marketing manager for the West Coast before assuming the roles of vice president of marketing for the company’s original retail portfolio and, subsequently, field development and new business. 

In 2010, Williams became vice president of marketing for the Midwest division of Jones Lang LaSalle in Chicago. Most recently, she has co-owned SWS Consulting in Chicago, specializing in retail, real estate and business planning.

Williams is a Senior Certified Marketing Director with the International Council of Shopping Centers (ICSC) and an adjunct professor in domestic and international strategic marketing, business development and revenue generation with ICSC. She holds a BA in marketing and communications from Ohio Wesleyan University.

Westfarms, the premier shopping center of central Connecticut, features anchor stores Nordstrom, Macy’s, Lord & Taylor and JCPenney. The shopping center offers 160 stylish retailers and restaurants, many unique to the trade area, including Anthropologie, Apple, The Art of Shaving, Athleta, bareMinerals, Brio Tuscan Grille, California Pizza Kitchen, Coach, Free People, J.Crew, Kiehl’s Since 1851, Louis Vuitton, LUSH, Michael Kors, P.F. Chang's China Bistro, Tiffany & Co., True Religion Brand Jeans, Tommy Bahama, Tory Burch, Urban Outfitters and many more. The shopping center straddles the towns of Farmington and West Hartford, and is conveniently located at the intersection of I-84 and Route 9. For more information, call 860-561-3024860-561-3024, visit www.ShopWestfarms.com or Like us at www.Facebook.com/WestfarmsMall.