What extra marketing and advertising tools do you plan to use during the upcoming holiday selling season? Will you stick with tried and true methods from previous years? Or will you set aside more marketing dollars for online advertising?
For both businesses and consumer-facing sellers, the holiday months of November and December make up the bulk of the biggest sales quarter of the year. In fact, this year, it may be bigger, as the NRF is projecting 2012 holiday sales to rise 4.1 percent from 2011. That would bring the total of holiday sales to rise— $586.1 billion— according to estimates by the National Retail Federation.
The Low Down
If you're still juggling strategies to help nail down your sales objectives during the crucial November and Decembers sales periods, a free online seminar sponsored by Pitney Bowes and Google is on the horizon. Mark your calendars for the "Customer Magnet Series" webcast that will be held online on November 13 at 12 PM EDT. Featuring speakers from Pitney Bowes, Google and other small business experts, the free streamed discussion will help to inspire holiday sales ideas, and focus in on how small U.S. businesses can attract, capture and retain customers in the upcoming holiday sales season.
Whether you're looking to grow volume this sales season, or achieve a greater ROI, the experts on the Customer Magnet Series will have insights into the best types of selling points and interests. Panelists include:
- Melinda Emerson, best known as the "SmallBizLady" on Twitter, seasoned entrepreneur, small business coach, and author of "Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works"
- Small business communications expert Jeff Crouse, vice president & general manager, small & medium business, Pitney Bowes
- Misty Young, owner of a chain of diners in the Reno, Nevada area and a savvy social media and online marketing practitioner. Recently profiled in The New York Times.
- Tim Freeth, specialist on maximizing local search, Google Adwords
Registration is free. Simply head over to Customer Magnet Series sign up page. Set aside an hour of your work week for this illuminating panel discussion on building your holiday sales.