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Health & Fitness

ELIMINATING BUYER CONFUSION THROUGH HOME STAGING

When I first met with our recent client, Stuart, he shared memories of raising his family, gatherings with friends and 23 years in his beautiful 3,200 square foot contemporary home.

 

The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu's home office suite. The living and dining room housed desks, chairs and video editing equipment -- an uninviting space for a young family seeking a place to call home and make their own memories.

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Realtor, Ellen Levada of Calcagni in Cheshire, CT, recommended our staging services to make the home attractive to buyers, get it sold and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage and wonderful architectural details of the home.

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Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms, including those pictured and described below, in a single day to "wow" buyers and help establish an emotional connection to the home.

Professional listing photos captured the beauty of the home and in just a short 14 days on the market the home sold!


Living Room: The beautiful open living room shown offers great windows, high ceilings and hardwood floors but as an office suite would not engage buyers. We wanted to show buyers - especially those with children - how they can use the space. We removed all of the office furniture and replaced it with appropriate furnishings including a couch, love seat, and tables. We also painted the walls a more modern, neutral color, and accessorized.

Dining Room: The home's dining room was open to the living room and featured beautiful natural light but was another room being used as office space. We continued the updated paint color throughout this space and added an elegant dining room table, chairs and accessories.

 

Master Bedroom: This spacious master bedroom looked small and uninviting. A warm neutral wall color showcases the rooms size and high ceilings. We replaced the existing bedding with more sophisticated decor in gold and taupe tones to create a modern retreat. 

PJ & Company Home Styling, LLC has been decorating and staging homes since 2005. Patti Stern, principal, interior decorator and accredited staging professional, and her team provide turnkey, full service home-staging to clients across Connecticut, New York and Massachusetts. PJ & Company was the Official Interior Decorating and Staging Sponsor for the Avon Home of Distinction. The company also developed an award winning staging program for luxury home builder, Toll Brothers. Patti Stern has been featured in Connecticut Magazine, the Hartford Courant and Danbury News-Times and on NBC Connecticut and FOX TV

To schedule an in home decorating or staging consultation please contact Patti Stern at patti@pjhomestyling.com or 203-640-3762.


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