Patch's Poll: What Do You Think of the New State Tourism Slogan?

Two-year campaign will say 'Connecticut: Still Revolutionary'

The new state tourism slogan, announced yesterday by Gov. Dannel P. Malloy, is getting some mixed reviews from pundits around the state.

The Hartford Courant, in an editorial, called it "not bad" while Courant columnist and WNPR radio host Colin McEnroe said in his blog that the slogan was "a very odd choice for a state whose most famous contribution to the American Revolution was Benedict Arnold."

seems to have gotten better reviews.

The campaign will be rolled out over two years at a cost of $27 million dollars. What do you think of the slogan? The campaign? Take our poll and tell us more in the comments.

Gary Holmes May 15, 2012 at 02:33 PM
Really CT, is the best we can do? …still Revolutionary? Revolutionary means original, pioneering, — alas this mark/campaign does not convey this message.
Noah Webster House May 15, 2012 at 02:53 PM
As part of the history community, I am thrilled that the state has decided to put a focus on our state's past. Hopefully, it will bring desperately needed attention and dollars to the our historic sites and buildings.
Jennifer S. May 15, 2012 at 02:57 PM
I think the tag line works great for historical organizations, of which we have many in the state. It is fitting in that Connecticut has had many innovations over the years, whether Eli Whitney's cotton gin or a Pratt & Whitney jet engine. Heck, you can even tie it to New Haven pizza! There are many ways this campaign can go. The two minute video, however, made me want to take a nap. There was nothing that conveyed a message of being new, exciting, and different than the rest. There are a lot of great things about the state. A kid capturing the beach? Not really the first thing that comes to mind.
Steve Kanaras May 15, 2012 at 03:30 PM
as a history buff, I kinda like it. As for marketing, its a little vague.
Skip Cashwell May 15, 2012 at 03:43 PM
When a CT citizen looks at what the ruling party has done to them, they must agree that noting short of revolutionary has and continues to be occurring! It is for this reason that the state continues to lose people, industry, business & freedom! The actions of the Democrats have a major, sudden impact on society and other aspects of the Citizens' endeavors.
Skip Cashwell May 15, 2012 at 03:49 PM
"The Revolutionary is a doomed entity. It has no private interests, no affairs, sentiments, ties, property nor even a name of its own. Its entire being is devoured by one purpose, one thought, one passion—the revolution. Heart and soul, not merely by word but by deed, it has severed every link with the social order and with the entire civilized world; with the laws, good manners, conventions, and morality of that world. It is its merciless enemy..." (Mikhail Bakunin & Sergey Nechayev)
Wyatt May 15, 2012 at 04:36 PM
Linking a state's marketing efforts to the Revolutionary War is hardly "revolutionary." This does nothing to distinguish Connecticut from other states which have used similar ideas - Mass, NJ, PA, Maryland, etc. Further, Connecticut is not the first state one thinks of when they think of Revolutionary War history - I would imagine Massachusetts (with the Tea Party and Paul Revere) or Pennsylvania (Independence Hall, Liberty Bell, Valley Forge, Washington crossing the Delaware) as being more "revolutionary" in terms of history. Granted, very few state marketing efforts ever make a splash - I Love NY and Maine's "the way life should be" the exceptions. However, this campaign appears boring, dated, and generic - it does nothing to separate Connecticut from its peer states.
Wyatt May 15, 2012 at 04:37 PM
What freedoms has the state lost? If anything, this recent session included some improvements in freedom - ending the blue laws and approving medical marijuana. Moreover, why do some people need to make EVERYTHING a partisan issue?
snookie1917 May 15, 2012 at 05:11 PM
How about TAXACHUSSETTS- no- wait- that one has been used already
George May 15, 2012 at 06:46 PM
I could find a better use for 27 million dollars.....
Eric May 15, 2012 at 08:05 PM
So the state is going to spend 27 million over two years to market that pitiful slogan? What kind of return do they expect for that huge investment? Maybe they feel it will attract national, and international tourist interest...yea,right...
Skip Cashwell May 15, 2012 at 09:01 PM
I am wondering what advertising agency would be the recipient of the contract...and if it is an agency out-of-state, is the principal owner a state resident who will prosper from this ridiculous "slogan?" Just asking. PS to Wyatt - like your comment re "linking a state's marketing, etc...."
Catherine & Dennis May 15, 2012 at 10:17 PM
I believe in truth in advertising -I think we should just change the name of the State to Corrupticut
Spiff May 16, 2012 at 04:14 PM
So, that is what I AM paying for through that record tax increase Governor Malloy signed last Summer? OH, MY GOD!!! Youv'e got to be kidding me! $27 million? Am I the only one who has a problem with how Malloy is spending our money? Do you really think that this new slogan will draw an additional $27 million dollars into this state? What a waste of money. Malloy and his corrupt cronies have to go!
Robbie Tangreti May 16, 2012 at 05:10 PM
It's ridiculous. I have issues with this as well.
Long time resident May 16, 2012 at 06:06 PM
The state isn't revolutionary. That implies energy, action, freshness & new ways of doing things. It may be what some of us would like to see Ct be, but we are far from it. We might be accused of false advertising with this slogan!
David Moelling May 16, 2012 at 06:27 PM
I've got a small business in Simsbury (I'll ignore the endless damage the State Gov has done for business here). I get visitors from all over the world and here's what they want to visit (#1 request) COLT FIREARMS! I politely point out that the Colt factory here is only a government contractor and does not give tours. We could take them to the Wadsworth for a historical thing, but a visit to the Smith & Wesson range and store in Massachusetts is better. These are people who look CT up on the web and they all want to see where the Colt Peacemaker came from. Clients in Korea all wanted to know about Submarines since they were Big Tom Clancy fans. Otherwise they all detour through NYC (sorry Boston). Any marketing firm worth their salt would figure this out in a flash. (Go to Vegas some time and see all the bill boards for where you can shoot a machine gun). The Colt Complex in Hartford is half empty. Why not redevelop it as a shooting sports center? An indoor range, stores, a museum and it would be a big hit. Include the other remnant gun makers in CT (Ruger, US Repeating etc.). Arms made CT so why be shy (even in Simsbury we made Ammunition). Slogans would be easy. "Go Ahead CT, make my Day!"
Spiff May 16, 2012 at 06:45 PM
In addition, Thompson submachine guns were assembled in Bridgeport during WWII, and the largest supplier of Gun Powder to the Federal Army during the Civil War was located in Havardville, a section of Enfield (the area is currently known as Powder Hollow). David, I like your idea! I'm sure Malloy won't give a hoot, however. Dang, he could have saved OUR $27 million and conducted an informal focus group on the Patch for ideas!
Bill W May 18, 2012 at 08:20 PM
The state has been fighting to get the Colt factory and area national historic landmark/historic park recognition for years. They've actually made good headway and it most likely will happen. I'll check back when it happens to read people complaining about the cost, of course.
Malvi Lennon May 18, 2012 at 10:18 PM
@Long Time Resident: I agree that The Malloy Administration (and others before him) policies are not new, groundbreaking or even innovative. Each administration has exacerbated the mistakes of his/her predecessor. But if “the people” make it his/her daily responsibility to share with family, freinds, neighbors, coworkers (your sphere of influence) when you meet a new candidate that impress you and why maybe this November we can begin the process of electing new legislators willing to take CT down "revolutionary" path (I don’t mean revolutionary in the context of violence).
Andrew Ziemba May 18, 2012 at 10:44 PM
The only thing revolutionary in CT nowadays is the methods used by government to lie, cheat, and steal from its citizens while directly funneling all of that money to them and their friends. New England politicians excel at this like no other region of the US, except in California.
Paul P May 20, 2012 at 03:09 PM
Probably created by the same person who had the idea of Hartford..New England's Rising Star lmao


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