'Dunk Your Kicks' Raises Awareness for Pediatric Cancer

On Thursday, launched the "DUNK YOUR KICKS" program to raise awareness for pediatric cancer.

Kids are encouraged to "dunk" their old sneakers, which raises money for cancer support and research. In addition to Norfeldt, other participating elementary schools in West Hartford include , , , , and . 

The initiative at Norfeldt is being sponsored by the Norfeldt PTO, and students will be collecting used sneakers until April 26.  

David Plotkin, the Founder of the Max Cure Foundation, came in from New York City to launch the event at West Hartford's elementary schools on Thursday morning.

The Max Cure Foundation will be assisting local families in Connecticut who have a child with cancer and are facing financial hardship.   

The  Mission: “Dunk Your Kicks” for pediatric cancer provides a meaningful fundraising opportunity for everyone while teaching kids philanthropy through the art of giving back by “dunking” their old “kicks” into recycling bins, and taking a step to finding a cure for pediatric cancer. On average, for every pair received, one dollar will be donated to various pediatric cancer causes that The Max Cure Foundation and All 4 Kids Foundation support.

About Max Cure: The Max Cure Foundation, Inc. (MCF), a 501(c)(3) public charity, is dedicated to advancing cures for pediatric cancers, funding the development of less toxic treatments for children with the disease and assisting low-income families battling cancer in their children. MCF strives to raise awareness of the cause as well as money for innovative research and for Beyond Barriers, a family navigation system that provides low-income families certain necessities of life as they, with their children, fight to overcome cancer. MCF seeks to inspire children afflicted with cancer to face the disease with courage, hope and most important, bravery. For more info: www.maxcurefoundation.org