West Hartford Small Business Profile: The Fitness Continuum

As part of West Hartford Patch's Small Business Saturday series, we've asked local business to tell us a little more about themselves.

Here's the third profile in the series, from The Fitness Continuum.

To submit information on your West Hartford business, fill out the form here on West Hartford Patch.

Business Name

The Fitness Continuum

Wesley Hart, Owner

Business Address

20 Isham Road

West Hartford

When and how did your business get started?

I opened the Fitness Continuum in July 2009.

In a career of almost twenty years in fitness and martial arts I have seen the best and the worst that the fitness industry has to offer. Bad customer service, poor quality training from trainers more interested in themselves than their clients and unprofessional behavior and attitudes seem to be considered normal or acceptable. My aim was to bring the best in scientifically based personal training combined with the highest level of customer service to West Hartford.

Over the last four and a half years I have been lucky enough to have been joined by a group of highly skilled, experienced and talented trainers.

Together we have worked steadily (and quietly) building both our business and our reputation.

We incorporate innovative techniques (as long as they work) but we avoid the fads and fashions that are based more on marketing than effectiveness.

Why did you choose the town you chose to start your business in?

I moved to the US from the UK almost ten years ago.

My wife had lived in the Hartford area since attending Trinity College and we considered several towns in the region but settled on West Hartford for two reasons:

Firstly West Hartford is a town with a real community spirit. Those of us fortunate enough to live here really appreciate and take a pride in our town. Just look at events like the Memorial day parade or Celebrate West Hartford and you can see the community spirit.

Secondly, the Center, Blue Back Square, Bishops Corner and Park road really make West Hartford special. To be so close to such vibrant and interesting areas, each with its unique blend of shops and restaurants is such an asset to those of us lucky enough to live here.

What is your business best known for?

The Fitness Continuum is first and foremost a personal training studio. We treat all our clients as individuals and create their programs accordingly. We believe that our clients should be engaged in their training and that they deserve programs that are appropriate, safe, fun and effective.

We also offer the 'cutting edge' Peloton Indoor Cycling program. Using the most technologically advanced bikes available and pairing them with proven training techniques taken from road cycling, mountain biking and triathlon we have taken indoor cycling beyond being simply 'aerobics on a bike' and created a program that challenges both outdoor cyclists and those simply looking for a great workout. We deliver real,measurable results. As we like to say Peloton is Indoor Cycling - Evolved.

What's something interesting about your business your customers might not know?

Our indoor cycling program is called Peloton. Peloton is a french word, loosely translated as small ball, but it is also used to describe the largest group of riders in a bike race.

Does your business offer a special deals card or program?

The Fitness Continuum does not charge a joining fee, membership fee or require a minimum purchase for any of our services.

We do offer all new clients a free trial class and/or a free initial personal training session/evaluation.

How can people contact your business?

860-540-5860

wesley@thefitnesscontinuum.com

Can we find your business on Facebook?

www.facebook.com/pages/The-Fitness-Continuum/138543142836886

What is your business website address?